Brightly coloured printouts cover the walls in a meeting room at Zenith UK’s London headquarters, left behind from preparation for the previous week’s pitch, which saw the media agency battle it out against two rivals to win the business of a fast-food client.
Now the wait is on, laughs its chief executive, Natalie Cummins: “We now have a week or two of agonising over the follow-up communications and trying to read into anything they say to you, so you can endlessly speculate.”
