Baby Yoda, Willow and She-Hulk are officially in the advertising business.
Walt Disney Co. on Thursday launched a new tier of its popular Disney+ streaming service in the U.S. that includes commercial breaks, in a move that the company hopes will get its direct-to-consumer business closer to profitability.
The company said more than 100 advertisers have signed on so far, including brands such as Starbucks, Airbnb, Facebook owner Meta, Google, Ubisoft, AT&T and Tiffany & Co.
