SAN FRANCISCO—New data from Samba TV confirms that the Paris Olympics hit gold with audiences as the games saw an 11% increase in household viewership compared to the Tokyo games that aired in 2021.
More than 1 million new households viewed the games on most days as Americans caught Olympic fever. Overall, Samba TV reported that the Paris games saw a total 59.4 million US households watch the games across linear and streaming over the past few weeks.
