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TV Tech

George Winslow

Study: Snapchat Campaigns Effective in Boosting Audiences for TV Shows and Movies

Snapchat SNAP Samba TV

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SAN FRANCISCO—Snap and Samba TV have released a new study showing that Snapchat campaigns have a significant impact in driving audiences to watch new shows and stream movies.

The results showed an average lift of 84% for audiences exposed to an advertisement on Snapchat compared to control group audiences who were not exposed. Additionally, one in three conversions driven by Snapchat campaigns were from new viewers, which included a wide range of viewer engagement levels, from cord-cutters to heavy TV viewers.

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