
Connected TV usage of YouTube accounted for 9.7% of all U.S. TV viewing in March, according to Nielsen's latest monthly tube consumption tracker, The Gauge.
That's up from 7.8% in March 2023 and 6% in March 2022.

Connected TV usage of YouTube accounted for 9.7% of all U.S. TV viewing in March, according to Nielsen's latest monthly tube consumption tracker, The Gauge.
That's up from 7.8% in March 2023 and 6% in March 2022.