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The Latest Breaking News from Nielsen

Super Bowl Game Breaks Viewing Records with Overtime Nail-Biter

The longest Super Bowl game in history becomes the most-watched program in U.S. television history, with an average of 123.4 million viewers across platforms.

Top News

The 2024 Super Bowl becomes the most watched NFL championship in history

About 123 million people tuned in across platforms, including CBS, Paramount+, Univision and Nickelodeon. The Kansas City Chiefs defeated the San Francisco 49ers in a game that went to overtime.

WEKU

CBS Claims Super Bowl Was Most-Watched Telecast Ever With 123.4 Million Viewers

Streaming sets record on Paramount Plus

Broadcasting & Cable

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126.6 Million Viewers Watched Super Bowl, According to iSpot

Total is up 10.9%

Broadcasting & Cable

Wheatstone Adds People Meter Encoding To Software, Streaming Appliances

Adding the Nielsen watermark to its lineup means a separate encoder is not necessary

TV Tech

Survey: Two Thirds of Blacks in U.S. Want More Representation on TV

A new Nielsen study highlights the importance of black audiences and the need for better representation by reporting that the group spends 31.8% more time with media each week in the U.S. than the general population

TV Tech

Hallmark Media Renews Nielsen Measurement Agreement

Nielsen data showed that Hallmark Channel was the top entertainment cable network for 2023 and 4Q 2023

TV Tech

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Weekly Cable Ratings: Fox News Wins Third Straight Primetime, Total Day Race

MSNBC, ESPN finish in the top three on both charts

Multichannel News

Hallmark Media Renews Ratings Deal With Nielsen

Was top-rated entertainment cable network in 2023 and Q4 2023

Multichannel News

Navigating the Fragmented Media Landscape During 2024’s Political Ad Surge

Dispelling myths and embracing opportunities between TV ads and voter engagement

TV Tech

How Linear TV Lost Its 'Bump' in the Second Half of 2023 ... and Other Delights From Samba TV's 'State of Viewership' Report

The strike really did a number on broadcast and cable TV

Broadcasting & Cable

The Geology of Viewing: Why TV Advertisers Need a Multilayered Approach

Brands looking to reach consumers at scale today need to lean on the right mix of boulders, rocks and sand

TV Tech

A "Daily Show" return for the Olds

The good news is that Boomers and Gen X may turn to Comedy Central again. The bad news is their kids still won't

Salon

Nielsen Expands National Out-Of-Home Panel to All TV Households

The expansion to 100% of all U.S. TV households provides most comprehensible OOH viewing data available for sports and other events

TV Tech

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Broadcasting & Cable

NBC Lawyers Up With Another Reboot, Makes Pilot Order for ‘Suits: L.A.’

Creator Aaron Korsh and the rest of the top-level 'Suits' producer team will seek to transition their light, fast-moving -- and winning -- comedic-drama formula with a new cast and a new town

Broadcasting & Cable

Nielsen Expands Panel Measuring Out-of-Home Television Viewing

Sports get big boost from viewing in bars, restaurants

TV Tech

Nielsen, Nexstar Ink Local, National TV Measurement Deal

Nielsen remains a preferred Nexstar provider of currency-grade TV audience data

iMore

Apple TV Plus renews 'Hijack' for second season with Idris Elba

What are your favorite limited-series shows on Apple TV Plus or other streaming services?

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Broadcasting & Cable

Nexstar Extends Deal With Nielsen for Local, National Ratings

Longtime industry leader remains a ‘preferred provider,’ along with Comscore

Multichannel News

Weekly Cable Ratings: Fox News Rolls in Primetime, Total Day

New Hampshire primaries propel news networks in total day

Top News

Suits dethrones The Office as top streaming show of 2023

In a surprising turn of events, the hit legal drama Suits has broken The Office's streaming record, amassing an impressive 57.7 billion minutes in 2023 on ...

Cinemablend

To The Surprise Of No One, Suits Was The Most Streamed TV Series Last Year. But It Beat The Office’s Record In The Process

The Office has officially been dethroned by Suits, becoming the most streamed TV series of all time.

Broadcasting & Cable

'Ted Lasso' Was the Most Streamed SVOD Original Show in the U.S. Last Year, Nielsen Says -- Apple TV Plus Must Have Far More Subscribers Than We Know?

If you believe Nielsen's wacky viewership metrics, Apple TV Plus has a lot more than 25 million subscribers

TV Tech

Nielsen: U.S. Audiences Streamed Record 21M Years of Video in 2023

`Ted Lasso’ was the most popular streaming original; library content dominated the list of most streamed shows and `Suits' was the most streamed show

TechRadar

The Traitors season 2 is a US smash hit, and it could become Peacock's most successful show ever

After its UK and Australian counterparts dominated the TV scene internationally, The Traitors US is proving just as popular.

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