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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

YouTube, Tubi and Peacock Show the Biggest YoY Market Share Gains in Nielsen's Latest 'Gauge' Graphic

Nielsen Peacock Tubi
Peacock banner displayed in Arrowhead Stadium during 2023 wild card game .

Nielsen's latest monthly TV viewing share tracker, The Gauge, showed significant year-over-year gains for YouTube, Tubi and Peacock, while streaming's overall share of U.S. TV watching was also up slightly.

Accounting for 7.9% of viewing in February 2023, YouTube jumped to a sector-leading 9.3% of total U.S. TV watching for people 2 and older last month, according to Nielsen. Fox's ad-supported Tubi also had a big market share jump over that span (from 1% of viewing to 1.7%), as did Peacock (from 1% - 1.4%). 

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