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The Latest Breaking News from Nielsen

Nielsen Inks Deal with Morgan Murphy Media for Local TV Measurement

The multi-market deal includes both renewals and the expansion of services in three new markets

TV Tech

Weekly Cable Ratings: Fox News Notches Fourth-Straight Sweep of Ratings Charts

MSNBC comes in a distant second on primetime, total day chart

Multichannel News

Nielsen Puts Super Bowl Viewership at 123.7 Million

120.3 million watched the big game on CBS

Broadcasting & Cable

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The majority of non-LGBTQ+ gamers don't care if a main character is trans, according to GLAAD Gaming's debut report

GLAAD Gaming's 2024 report could dispel the common mythology of LGBTQ+ inclusion in games.

PC Gamer

Super Bowl LVIII becomes most-watched broadcast in US TV history

The Kansas City Chiefs' thrilling victory in Super Bowl LVIII attracted a record-breaking audience of 123.4 million viewers, the highest in TV history.

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The 2024 Super Bowl becomes the most watched NFL championship in history

About 123 million people tuned in across platforms, including CBS, Paramount+, Univision and Nickelodeon. The Kansas City Chiefs defeated the San Francisco 49ers in a game that went to overtime.

WEKU

CBS Claims Super Bowl Was Most-Watched Telecast Ever With 123.4 Million Viewers

Streaming sets record on Paramount Plus

Broadcasting & Cable

126.6 Million Viewers Watched Super Bowl, According to iSpot

Total is up 10.9%

Broadcasting & Cable

Wheatstone Adds People Meter Encoding To Software, Streaming Appliances

Adding the Nielsen watermark to its lineup means a separate encoder is not necessary

TV Tech

Survey: Two Thirds of Blacks in U.S. Want More Representation on TV

A new Nielsen study highlights the importance of black audiences and the need for better representation by reporting that the group spends 31.8% more time with media each week in the U.S. than the general population

TV Tech

Hallmark Media Renews Nielsen Measurement Agreement

Nielsen data showed that Hallmark Channel was the top entertainment cable network for 2023 and 4Q 2023

TV Tech

Weekly Cable Ratings: Fox News Wins Third Straight Primetime, Total Day Race

MSNBC, ESPN finish in the top three on both charts

Multichannel News

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news in one place.

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Multichannel News

Hallmark Media Renews Ratings Deal With Nielsen

Was top-rated entertainment cable network in 2023 and Q4 2023

TV Tech

Navigating the Fragmented Media Landscape During 2024’s Political Ad Surge

Dispelling myths and embracing opportunities between TV ads and voter engagement

Broadcasting & Cable

How Linear TV Lost Its 'Bump' in the Second Half of 2023 ... and Other Delights From Samba TV's 'State of Viewership' Report

The strike really did a number on broadcast and cable TV

TV Tech

The Geology of Viewing: Why TV Advertisers Need a Multilayered Approach

Brands looking to reach consumers at scale today need to lean on the right mix of boulders, rocks and sand

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Salon

A "Daily Show" return for the Olds

The good news is that Boomers and Gen X may turn to Comedy Central again. The bad news is their kids still won't

TV Tech

Nielsen Expands National Out-Of-Home Panel to All TV Households

The expansion to 100% of all U.S. TV households provides most comprehensible OOH viewing data available for sports and other events

Broadcasting & Cable

NBC Lawyers Up With Another Reboot, Makes Pilot Order for ‘Suits: L.A.’

Creator Aaron Korsh and the rest of the top-level 'Suits' producer team will seek to transition their light, fast-moving -- and winning -- comedic-drama formula with a new cast and a new town

Broadcasting & Cable

Nielsen Expands Panel Measuring Out-of-Home Television Viewing

Sports get big boost from viewing in bars, restaurants

TV Tech

Nielsen, Nexstar Ink Local, National TV Measurement Deal

Nielsen remains a preferred Nexstar provider of currency-grade TV audience data

iMore

Apple TV Plus renews 'Hijack' for second season with Idris Elba

What are your favorite limited-series shows on Apple TV Plus or other streaming services?

Broadcasting & Cable

Nexstar Extends Deal With Nielsen for Local, National Ratings

Longtime industry leader remains a ‘preferred provider,’ along with Comscore

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