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The Latest Breaking News from Nielsen

Weekly Cable Ratings: Fox News Holds Off TNT for Primetime Win

NBA All-Star Game coverage propels network to second-place finish

Multichannel News

'81% of Afro Latinos Feel Misrepresented in Media': Nielsen's Stacie de Armas on the Community's Portrayal

The company's Senior VP for Diverse Initiatives explains the challenges and ways to address them

Latin Times

Nielsen: TV Viewing Hits Four-Year High in January

Heavy streaming traffic, NFL playoffs, colder temperatures and return of broadcast scripted programming boosted viewing

TV Tech

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Most-Streamed Day Ever — Peacock’s Playoff Game — Pushes TV Viewing to 4-Year High in January: Nielsen

Peacock viewing rose 29% in January

Multichannel News

Streaming Hits Record High: 7 Shows Draw Over 1 Billion Minutes

The week of Jan. 15-21 witnessed a record-breaking number of shows surpassing 1 billion minutes of viewing on streaming platforms. Bluey and Reacher topped...

Top News

Nielsen Inks Deal with Morgan Murphy Media for Local TV Measurement

The multi-market deal includes both renewals and the expansion of services in three new markets

TV Tech

Weekly Cable Ratings: Fox News Notches Fourth-Straight Sweep of Ratings Charts

MSNBC comes in a distant second on primetime, total day chart

Multichannel News

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Nielsen Puts Super Bowl Viewership at 123.7 Million

120.3 million watched the big game on CBS

Broadcasting & Cable

The majority of non-LGBTQ+ gamers don't care if a main character is trans, according to GLAAD Gaming's debut report

GLAAD Gaming's 2024 report could dispel the common mythology of LGBTQ+ inclusion in games.

PC Gamer

Super Bowl LVIII becomes most-watched broadcast in US TV history

The Kansas City Chiefs' thrilling victory in Super Bowl LVIII attracted a record-breaking audience of 123.4 million viewers, the highest in TV history.

Top News

Super Bowl 2024 Sets New Television Viewership Record With 123.4 Million

The Super Bowl 2021 broke records with an average of 123.4 million viewers. The game, halftime show, and celebrity-filled ads captivated audiences worldwide.

Top News

Super Bowl Game Breaks Viewing Records with Overtime Nail-Biter

The longest Super Bowl game in history becomes the most-watched program in U.S. television history, with an average of 123.4 million viewers across platforms.

Top News

The 2024 Super Bowl becomes the most watched NFL championship in history

About 123 million people tuned in across platforms, including CBS, Paramount+, Univision and Nickelodeon. The Kansas City Chiefs defeated the San Francisco 49ers in a game that went to overtime.

WEKU

CBS Claims Super Bowl Was Most-Watched Telecast Ever With 123.4 Million Viewers

Streaming sets record on Paramount Plus

Broadcasting & Cable

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Broadcasting & Cable

126.6 Million Viewers Watched Super Bowl, According to iSpot

Total is up 10.9%

TV Tech

Wheatstone Adds People Meter Encoding To Software, Streaming Appliances

Adding the Nielsen watermark to its lineup means a separate encoder is not necessary

TV Tech

Survey: Two Thirds of Blacks in U.S. Want More Representation on TV

A new Nielsen study highlights the importance of black audiences and the need for better representation by reporting that the group spends 31.8% more time with media each week in the U.S. than the general population

TV Tech

Hallmark Media Renews Nielsen Measurement Agreement

Nielsen data showed that Hallmark Channel was the top entertainment cable network for 2023 and 4Q 2023

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Multichannel News

Weekly Cable Ratings: Fox News Wins Third Straight Primetime, Total Day Race

MSNBC, ESPN finish in the top three on both charts

Multichannel News

Hallmark Media Renews Ratings Deal With Nielsen

Was top-rated entertainment cable network in 2023 and Q4 2023

TV Tech

Navigating the Fragmented Media Landscape During 2024’s Political Ad Surge

Dispelling myths and embracing opportunities between TV ads and voter engagement

Broadcasting & Cable

How Linear TV Lost Its 'Bump' in the Second Half of 2023 ... and Other Delights From Samba TV's 'State of Viewership' Report

The strike really did a number on broadcast and cable TV

TV Tech

The Geology of Viewing: Why TV Advertisers Need a Multilayered Approach

Brands looking to reach consumers at scale today need to lean on the right mix of boulders, rocks and sand

Salon

A "Daily Show" return for the Olds

The good news is that Boomers and Gen X may turn to Comedy Central again. The bad news is their kids still won't

TV Tech

Nielsen Expands National Out-Of-Home Panel to All TV Households

The expansion to 100% of all U.S. TV households provides most comprehensible OOH viewing data available for sports and other events

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