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Latin Times
Latin Times
Entertainment
Pedro Camacho

'81% of Afro Latinos Feel Misrepresented in Media': Nielsen's Stacie de Armas on the Community's Portrayal

Stacie de Armas, Nielsen’s Senior VP, Diverse Initiatives and Insights (Credit: Photo provided by Nielsen)

As Black History Month continues, we at The Latin Times have been busy putting the spotlight on Afrolatinidad, an identity that currently accounts for as many as 6 million people in the United States. Part of the discussion has evolved around the importance of representation in the media, and there are very few companies that understand the media better than Nielsen, a global leader in audience measurement and analytics.

So it's fair to say that recent data from the 2023 Attitudes on Nielsen's Representation Study reveals a stark reality: four out of every five Afro Latino individuals feel their identity group is consistently misrepresented in the media.

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