The recently concluded Super Bowl game has not only left fans on the edge of their seats with its thrilling overtime victory but has also broken records as the most-watched program in U.S. television history. According to Nielsen and Adobe Analytics, the game between the Kansas City Chiefs and the San Francisco 49ers averaged a staggering 123.4 million viewers across television and streaming platforms.
This record-breaking number shattered last year's viewership of 115.1 million during the Super Bowl game between Kansas City and Philadelphia, marking a 7% increase in viewership. The game was broadcasted by CBS, Nickelodeon, and Univision, and was also available for streaming on Paramount+ and the NFL's digital platforms.
