Week 4 of 'The Bachelor' Season 28 saw a surge in viewership, drawing in significant numbers and setting new records. The episode, which aired on Feb. 12 on ABC, garnered an average of 3.5 million viewers based on Live + Same Day data from Nielsen, marking a 9% increase from the previous week. With three days of delayed viewing on digital platforms like Hulu, the viewership figure climbed to 5.9 million, a series high for the season.
The delayed viewing data, a combination of Nielsen metrics and Disney's streaming data, also revealed a notable uptick compared to the Multiplatform + 3 performance of earlier episodes in Season 28. Excluding Hulu, Nielsen reported the Live + 3 viewership for Week 4 at 4.2 million.
