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Daniel Frankel

Penske Takes on Nielsen, Promises to 'Bring Transparency to Viewership Levels and Rankings for Original Streaming TV Shows and Movies'

Penske Nielsen Billboard Luminate PMC United States

Luminate.

Boldly moving to disrupt yet another dicey corner of the media and entertainment business, Penske Media Group showbiz trade Variety said Thursday that it will soon begin publishing weekly top 10 lists for original streaming movies and TV shows culled from data generated by Penske's own Luminate research business.

Starting March 24, Variety will publish two weekly rankers, one for TV shows and another one for films, based on minutes viewed in the U.S. for subscription streaming platforms AMC Plus, Amazon Prime, Discovery Plus, Disney Plus, Hulu, Max, Netflix, Paramount Plus and Peacock.

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