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TV Tech

George Winslow

Nielsen Inks Deal with Morgan Murphy Media for Local TV Measurement

Nielsen.

NEW YORK—Nielsen has concluded a multi-market renewal with Morgan Murphy Media, a television and radio company headquartered in Madison, Wisconsin.

As part of the new deal, Nielsen will expand its local TV measurement coverage for Morgan Murphy with newly licensed TV stations in the Yakima-Pasco-Richland-Kennewick+, Marquette and the Alpena DMAs. The deal also renewed agreements for local TV service in Spokane, Wash., LaCrosse-Eau Claire, Wisc., Madison, Wisc., and Victoria, Texas.

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