The Latest Breaking News from Nielsen

Wheatstone Adds People Meter Encoding To Software, Streaming Appliances

Adding the Nielsen watermark to its lineup means a separate encoder is not necessary

TV Tech · Feb 9, 2024

Survey: Two Thirds of Blacks in U.S. Want More Representation on TV

A new Nielsen study highlights the importance of black audiences and the need for better representation by reporting that the group spends 31.8% more time with media each week in the U.S. than the general population

TV Tech · Feb 9, 2024

Hallmark Media Renews Nielsen Measurement Agreement

Nielsen data showed that Hallmark Channel was the top entertainment cable network for 2023 and 4Q 2023

TV Tech · Feb 9, 2024

The Geology of Viewing: Why TV Advertisers Need a Multilayered Approach

Brands looking to reach consumers at scale today need to lean on the right mix of boulders, rocks and sand

TV Tech · Feb 5, 2024

A "Daily Show" return for the Olds

The good news is that Boomers and Gen X may turn to Comedy Central again. The bad news is their kids still won't

Salon · Feb 4, 2024

Nielsen Expands National Out-Of-Home Panel to All TV Households

The expansion to 100% of all U.S. TV households provides most comprehensible OOH viewing data available for sports and other events

TV Tech · Feb 2, 2024

NBC Lawyers Up With Another Reboot, Makes Pilot Order for ‘Suits: L.A.’

Creator Aaron Korsh and the rest of the top-level 'Suits' producer team will seek to transition their light, fast-moving -- and winning -- comedic-drama formula with a new cast and a new town

Broadcasting & Cable · Feb 1, 2024

Nielsen Expands Panel Measuring Out-of-Home Television Viewing

Sports get big boost from viewing in bars, restaurants

Broadcasting & Cable · Feb 1, 2024

Nielsen, Nexstar Ink Local, National TV Measurement Deal

Nielsen remains a preferred Nexstar provider of currency-grade TV audience data

TV Tech · Feb 1, 2024

Apple TV Plus renews 'Hijack' for second season with Idris Elba

What are your favorite limited-series shows on Apple TV Plus or other streaming services?

iMore · Feb 1, 2024