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TV Tech

George Winslow

Nielsen, Fox Sign Renewal Agreement for Audience Measurement

Nielsen.

NEW YORK—Nielsen and Fox have announced they’ve renewed their audience measurement deal. The multi-year agreement includes measurement of Fox networks across broadcast (Fox), cable (FS1, FS2, Fox Deportes, Big Ten Network, Fox News Channel, Fox Business Network) and free streaming (Fox Weather) and includes Nielsen One Ads measurement across all Fox properties.

Also with this agreement, Fox will continue to license Nielsen's suite of planning and audience measurement solutions to help advertisers and agencies reach audiences at scale for critical live news and sports programming.

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