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The Latest Breaking News from Nielsen

Hallmark To Use Nielsen Rival VideoAmp as Ad Currency

Big Data used for advanced audiences and demo guarantee

Multichannel News

Holy Cow, Those Are Bad Numbers! World Series Games 1-3 Post Worst-Ever TV Audience Ratings

The Texas Rangers and the Arizona Diamondbacks have provided an intriguing World Series matchup on the field. But on national TV, each of their low-rated games so far has had a bigger audience than the next one

Broadcasting & Cable

Rangers' extra-inning victory over Diamondbacks was least viewed World Series opener recorded

Texas’ extra-inning comeback victory over Arizona According to Nielsen, Fox averaged 9.17 million for the game telecast

The Independent UK

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Latina journalists shine in a Smithsonian exhibit

Historically, trust in Spanish-language television news is what keeps the Latinx communities in the United States tuned into the news.

WEKU

More than a million gambling ads aired on Australian TV and radio in a year, research finds

Nielsen study commissioned by Acma says most gambling ads shown on free-to-air were from online bookmakers

The Guardian - AU

Kevin Hart takes on $15 billion tequila market in new business venture

Comedian Kevin Hart joins a growing list of celebrities launching tequila brands.

Fortune

'Ahsoka's Nielsen Ratings Prove Disney's Star Wars Strategy Is Paying Off

Disney+ took a risk by moving 'Ahsoka' to a new timeslot. The strategy is paying off.

Inverse

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Suits becomes first ever show to cross huge viewership milestone following Netflix revival

Legal drama reached its conclusion in 2019 but has been revived by a successful return to Netflix

The Independent UK

"Suits" shows there's life in old TV

The death of linear TV has been predicted for decades, but it's far from done

Salon

New CNN CEO Mark Thompson once rescued the New York Times from the end of newspapers. Can he do the same with CNN as cable TV dies?

After a tumultuous past few years, CNN has tapped Thompson's proven ability to turn around news organizations.

Fortune

'Suits' a Massive Summer Hit? In a Global Streaming Business, Not So Much

Why the renaissance story about the 11-year-old legal drama is largely confined to the U.S. ... and narrated by Nielsen's deeply flawed streaming metrics

Broadcasting & Cable

Nielsen: VAB Complaints About Measuring Amazon’s ‘Thursday Night Football’ Are ‘Misleading and Inaccurate’

Company plans to use first-party data to improve measurement of streaming

Broadcasting & Cable

VAB Asks Nielsen Not To Use Amazon Data To Measure ‘Thursday Night Football’

Group warns of ‘tipping the scales’

Broadcasting & Cable

Study: Streamers Now Wasting Record Amounts of Time Finding Something to Watch

Content discovery challenges are forcing the average consumer to spend 10.5 minutes finding something to watch each time they access their streaming services according to Nielsen

TV Tech

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Broadcasting & Cable

As Streaming Choices Expand, Viewers Are Moving To Ad-Supported Services

Nielsen’s Gracenote unit marks trend toward classic TV content

Broadcasting & Cable

Roku Works Around the Edges of Live Sports With ‘NFL Draft: The Pick Is In' (Bloom)

NFL documentary, screened for reporters and influencers last week at a Los Angeles, is Roku's latest attempt to infuse the heat of live sports using the Roku Channel's modest budget

Broadcasting & Cable

The Next Text: Why Trump's X 'Views' Don't Really Matter ... But WGA Demands, CNN, Nielsen's Mushy Metrics, Fox GOP Debates and Google's Bundled, Linear TV Biz Still Do

Introducing our new recurring, reactionary, overtly shrill SMS exchange between Next TV writers Daniel Frankel and David Bloom, focused on the past week's TMT headlines

Salon

GOP debate ratings crush Trump interview

Trump claimed that his interview was the most-watched ever. It didn't even beat the Trump-free Fox News GOP debate

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Multichannel News

Fox News Republican Primary Debate Scores 12.8 Million Viewers, Beats 'Yellowstone' as Year's Biggest Cable TV Network Show

But the cablecast paled in comparison to the record-breaking 24 million viewers Fox garnered back in 2015 ... when Donald Trump was on stage

Broadcasting & Cable

NFL Scores Big In Advertising Effectiveness Bowl, EDO Report Finds

Thanksgiving day games were engaging for sponsors

The Independent UK

A League of Their Own writer shares update on show’s future after Amazon cancels series

Show, based on 1992 Tom Hanks film, was picked up for shorter second season then cancelled

Broadcasting & Cable

Potential Boon For Amazon and 'NFL Thursday Night Football': Nielsen to Incorporate First-Party Data From Live-Streaming Companies

Amazon's TNF numbers were more than 18% higher than Nielsen's last season

Multichannel News

Weekly Cable Ratings: Trump Indictment Boosts Cable News Nets

Fox News, MSNBC and CNN top total-day chart

TechRadar

I'm watching Narcos because it's better than Suits and there's nothing on cable TV

Suits may be the flavor of the moment but when it's time to watch something new we suggest Narcos

TechRadar

Suits continues to break records for Netflix and Peacock – and its run might not end soon

Suits' impressive popularity continues after it racked up over three billion minutes streamed for four consecutive weeks.

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