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The Latest Breaking News from Nielsen

The Next Text: Why Trump's X 'Views' Don't Really Matter ... But WGA Demands, CNN, Nielsen's Mushy Metrics, Fox GOP Debates and Google's Bundled, Linear TV Biz Still Do

Introducing our new recurring, reactionary, overtly shrill SMS exchange between Next TV writers Daniel Frankel and David Bloom, focused on the past week's TMT headlines

Broadcasting & Cable

GOP debate ratings crush Trump interview

Trump claimed that his interview was the most-watched ever. It didn't even beat the Trump-free Fox News GOP debate

Salon

Fox News Republican Primary Debate Scores 12.8 Million Viewers, Beats 'Yellowstone' as Year's Biggest Cable TV Network Show

But the cablecast paled in comparison to the record-breaking 24 million viewers Fox garnered back in 2015 ... when Donald Trump was on stage

Multichannel News

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NFL Scores Big In Advertising Effectiveness Bowl, EDO Report Finds

Thanksgiving day games were engaging for sponsors

Broadcasting & Cable

A League of Their Own writer shares update on show’s future after Amazon cancels series

Show, based on 1992 Tom Hanks film, was picked up for shorter second season then cancelled

The Independent UK

Potential Boon For Amazon and 'NFL Thursday Night Football': Nielsen to Incorporate First-Party Data From Live-Streaming Companies

Amazon's TNF numbers were more than 18% higher than Nielsen's last season

Broadcasting & Cable

Weekly Cable Ratings: Trump Indictment Boosts Cable News Nets

Fox News, MSNBC and CNN top total-day chart

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I'm watching Narcos because it's better than Suits and there's nothing on cable TV

Suits may be the flavor of the moment but when it's time to watch something new we suggest Narcos

TechRadar

Suits continues to break records for Netflix and Peacock – and its run might not end soon

Suits' impressive popularity continues after it racked up over three billion minutes streamed for four consecutive weeks.

TechRadar

'Suits' just set a streaming record years after it ended. Here's what's going on

Is it the writer's strike, the Meghan Markle effect, or some secret third thing?

WEKU

TVB Questions Relevance of Nielsen's The Gauge Audience Measurement

TVB is responding to July data showing broadcast and cable TV viewing share hit new lows and linear TV dropped below 50% for the first time

TV Tech

VideoAmp Navigates Mediaocean in Currency Test With Paramount, OMG

Legacy buying platform opens door to alternative measurement companies

Broadcasting & Cable

Broadcasters Eye Growing U.S. Soccer Fan Base

Nearly one in five now say soccer is their favorite sports and the affluent fan base says it is ready to pay to watch their top sport according to a new Ampere survey

TV Tech

Gauge or Grift? As the Press Once Again Goes Nuts Over Nielsen's Monthly Market Share Tracker, It's Time to Ask -- Again -- Just What's in This Sausage, Anyway?

Nielsen continues to define the benchmarks for a fast-changing media-entertainment industry, but major questions about methodology and nomenclature remain

Broadcasting & Cable

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TV Tech

Linear TV Viewership Falls to Under 50% for the First Time, According to Nielsen

Broadcast declines to 20%

Multichannel News

Weekly Cable Ratings: Fox News Extends Primetime Win Streak

NFL Network scores third-place primetime finish with preseason football games

Barchart

Disney or Netflix: Which Streaming Stock is a Better Buy?

Disney and Netflix are two of the major streaming players globally, and both stocks are trading well below all-time highs amid intense competition in recent quarters. However, I believe Disney shares offer a much better risk-reward at these price levels as compared to Netflix.

TV Tech

Streaming Climbs to Record High in July, Linear TV Falls Below 50%

July Nielsen data marks the first time linear TV fell below 50% and a record low share of TV viewing for broadcast

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Fortune

For the first time ever, Americans are spending less than half of their viewing time watching TV

Streaming and "other" are taking up more of people's screen time, Nielsen says.

Multichannel News

Linear TV Drops Below 50% of July Viewing as Streaming Share Hits Record

Total viewing rises 0.2%, according to Nielsen’s ‘The Gauge’

TechRadar

Suits has become a huge hit for Netflix – and its success has infuriated its writers

The Megan Markle-starring legal drama is enjoying a huge resurgence on Netflix, but the show's writers are far from impressed.

The Guardian - AU

‘Heavy TAB gamblers’ among groups targeted by online advertising database

Experts say they are concerned by the targeting of habitual gamblers in a database discovered on Microsoft’s ad technology platform Xandr

TV Tech

Coralbay.tv Completes Integration With Nielsen Watermarking

Nielsen watermarking has been integrated into its coralPlay product

Multichannel News

Weekly Cable Ratings: Fox News Rolls into August In First Place on Primetime, Total Day Charts

Cable news networks bolstered on total day chart by federal arraignment of former President Donald Trump

Broadcasting & Cable

Local News Close-Up: Jacksonville is Hot, and We’re Not Talking Weather

Florida market’s WJXT is the rare independent station that rules ratings

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