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The Latest Breaking News from Nielsen

TVB Questions Relevance of Nielsen's The Gauge Audience Measurement

TVB is responding to July data showing broadcast and cable TV viewing share hit new lows and linear TV dropped below 50% for the first time

TV Tech

VideoAmp Navigates Mediaocean in Currency Test With Paramount, OMG

Legacy buying platform opens door to alternative measurement companies

Broadcasting & Cable

Broadcasters Eye Growing U.S. Soccer Fan Base

Nearly one in five now say soccer is their favorite sports and the affluent fan base says it is ready to pay to watch their top sport according to a new Ampere survey

TV Tech

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read the most diverse news in one place.

Gauge or Grift? As the Press Once Again Goes Nuts Over Nielsen's Monthly Market Share Tracker, It's Time to Ask -- Again -- Just What's in This Sausage, Anyway?

Nielsen continues to define the benchmarks for a fast-changing media-entertainment industry, but major questions about methodology and nomenclature remain

Broadcasting & Cable

Linear TV Viewership Falls to Under 50% for the First Time, According to Nielsen

Broadcast declines to 20%

TV Tech

Weekly Cable Ratings: Fox News Extends Primetime Win Streak

NFL Network scores third-place primetime finish with preseason football games

Multichannel News

Disney or Netflix: Which Streaming Stock is a Better Buy?

Disney and Netflix are two of the major streaming players globally, and both stocks are trading well below all-time highs amid intense competition in recent quarters. However, I believe Disney shares offer a much better risk-reward at these price levels as compared to Netflix.

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Streaming Climbs to Record High in July, Linear TV Falls Below 50%

July Nielsen data marks the first time linear TV fell below 50% and a record low share of TV viewing for broadcast

TV Tech

For the first time ever, Americans are spending less than half of their viewing time watching TV

Streaming and "other" are taking up more of people's screen time, Nielsen says.

Fortune

Linear TV Drops Below 50% of July Viewing as Streaming Share Hits Record

Total viewing rises 0.2%, according to Nielsen’s ‘The Gauge’

Multichannel News

Suits has become a huge hit for Netflix – and its success has infuriated its writers

The Megan Markle-starring legal drama is enjoying a huge resurgence on Netflix, but the show's writers are far from impressed.

TechRadar

‘Heavy TAB gamblers’ among groups targeted by online advertising database

Experts say they are concerned by the targeting of habitual gamblers in a database discovered on Microsoft’s ad technology platform Xandr

The Guardian - AU

Coralbay.tv Completes Integration With Nielsen Watermarking

Nielsen watermarking has been integrated into its coralPlay product

TV Tech

Weekly Cable Ratings: Fox News Rolls into August In First Place on Primetime, Total Day Charts

Cable news networks bolstered on total day chart by federal arraignment of former President Donald Trump

Multichannel News

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Broadcasting & Cable

Local News Close-Up: Jacksonville is Hot, and We’re Not Talking Weather

Florida market’s WJXT is the rare independent station that rules ratings

Multichannel News

Fox Sports Bullish on Building Women’s World Cup Audience Over Final Rounds

Fox Sports’ Mike Mulvihill says USWNT games drawing record viewers but not worried about audience falloff in event of loss

Fortune

Roku’s CFO says he’s still confident about the streaming boom—and the stock is up 118% year to date

Jedda spent 15 years at Amazon, primarily in digital video, before joining Roku in May.

Broadcasting & Cable

CIMM To Assess Value of Panels in Cross-Platform Measurement

Project led by Joan FitzGerald and Jonathan Steuer

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Broadcasting & Cable

Nexstar, Citing Undercounts, Will Send Requests for Proposals Seeking Better Audience Measurement

Contracts with Nielsen, Comscore are expiring

TV Tech

Kids Boost ‘Non-Traditional’ TV Viewing 90% In June, Says Nielsen

So strong was children’s increased viewing last month that it drove overall TV viewing growth of 2.2%

The Independent UK

First U.S. Women's World Cup match draws combined audience of 6.26 million on Fox, Telemundo

The United States’ 3-0 victory over Vietnam in the Women’s World Cup drew 6.26 million viewers, making it the most-watched soccer telecast in the U.S. since last year’s Men’s World Cup final

TV Tech

Nielsen Renews Measurement Deal with Comcast

The new multi-year deal for access to Comcast’s return path data expands Nielsen’s national and local audience measurement capabilities

Multichannel News

Nielsen Expands Deal To License Viewing Data From Comcast

Return-path data to be incorporated into Nielsen One, local TV measurement

Broadcasting & Cable

Netflix Credits Password-Sharing Crackdown With Massive 5.9 Million Global Subscriber Additions in Q2

Netflix had its best North American customer growth since Q4 2021 after rolling out new account sharing policies in the U.S. in May

Multichannel News

Weekly Cable Ratings: Fox News Three-Peats in Primetime

Holds off ESPN for top honors

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