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The Latest Breaking News from Nielsen

Michigan-Ohio State Game Averages Over 19 Million Viewers, Scores College Football’s Biggest Regular-Season Audience in 12 Years

Driven largely by out-of-home viewing, Fox’s ‘Big Noon Saturday’ coverage produced college football's largest viewership since Nos. 1 and 2 LSU and Alabama faced off back in 2011

Broadcasting & Cable

Suits Hits A Streaming Setback As Fans Are There For Friends After Matthew Perry’s Death

While Suits hit a streaming setback, Friends managed to earn some major numbers in the aftermath of Matthew Perry's death.

Cinemablend

Amazon Prime’s Black Friday NFL Game Drew 9.61 Million Viewers

Blowout was a shopping-fest for advertisers

Broadcasting & Cable

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Nielsen: Sports Boosts Broadcast’s Audience Share in October

The NFL, the World Series and other sports helped broadcasters increase their audience share to 24.6%, their largest share since Jan. 2023

TV Tech

NFL, World Series, Other Sports Help Broadcast Get a Bigger Share of Viewing in October, Nielsen Says

Netflix usage falls 5.6% despite it having 8 of the top 10 streaming titles

Broadcasting & Cable

‘S.W.A.T.’ Lands at WE tv in Nonexclusive Cable Deal

Police drama to make its cable debut on Sunday, Nov. 12

Multichannel News

Local News Close-Up: Grand Rapids Leader Stays Hot, Knock on WOOD

Three cities, two ABC affiliates in multi-hyphenated market

Broadcasting & Cable

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CBS NFL Coverage Scores Second Straight Ratings Win: The Week in Sports Ratings

World Series tops non-football chart despite record-low numbers

Multichannel News

Weekly Cable Ratings: NBA, NFL Help ESPN Finish October Strong

Fox News Channel extends total-day winning streak

Multichannel News

Rangers-Diamondbacks on pace to become least-watched World Series ever

Games 2 and 3 are the least-watched on record, according to Nielsen.

Chicago Sun-Times

Hallmark To Use Nielsen Rival VideoAmp as Ad Currency

Big Data used for advanced audiences and demo guarantee

Multichannel News

Holy Cow, Those Are Bad Numbers! World Series Games 1-3 Post Worst-Ever TV Audience Ratings

The Texas Rangers and the Arizona Diamondbacks have provided an intriguing World Series matchup on the field. But on national TV, each of their low-rated games so far has had a bigger audience than the next one

Broadcasting & Cable

Rangers' extra-inning victory over Diamondbacks was least viewed World Series opener recorded

Texas’ extra-inning comeback victory over Arizona According to Nielsen, Fox averaged 9.17 million for the game telecast

The Independent UK

Latina journalists shine in a Smithsonian exhibit

Historically, trust in Spanish-language television news is what keeps the Latinx communities in the United States tuned into the news.

WEKU

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The Guardian - AU

More than a million gambling ads aired on Australian TV and radio in a year, research finds

Nielsen study commissioned by Acma says most gambling ads shown on free-to-air were from online bookmakers

Fortune

Kevin Hart takes on $15 billion tequila market in new business venture

Comedian Kevin Hart joins a growing list of celebrities launching tequila brands.

Inverse

'Ahsoka's Nielsen Ratings Prove Disney's Star Wars Strategy Is Paying Off

Disney+ took a risk by moving 'Ahsoka' to a new timeslot. The strategy is paying off.

The Independent UK

Suits becomes first ever show to cross huge viewership milestone following Netflix revival

Legal drama reached its conclusion in 2019 but has been revived by a successful return to Netflix

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Salon

"Suits" shows there's life in old TV

The death of linear TV has been predicted for decades, but it's far from done

Fortune

New CNN CEO Mark Thompson once rescued the New York Times from the end of newspapers. Can he do the same with CNN as cable TV dies?

After a tumultuous past few years, CNN has tapped Thompson's proven ability to turn around news organizations.

Broadcasting & Cable

'Suits' a Massive Summer Hit? In a Global Streaming Business, Not So Much

Why the renaissance story about the 11-year-old legal drama is largely confined to the U.S. ... and narrated by Nielsen's deeply flawed streaming metrics

Broadcasting & Cable

Nielsen: VAB Complaints About Measuring Amazon’s ‘Thursday Night Football’ Are ‘Misleading and Inaccurate’

Company plans to use first-party data to improve measurement of streaming

Broadcasting & Cable

VAB Asks Nielsen Not To Use Amazon Data To Measure ‘Thursday Night Football’

Group warns of ‘tipping the scales’

TV Tech

Study: Streamers Now Wasting Record Amounts of Time Finding Something to Watch

Content discovery challenges are forcing the average consumer to spend 10.5 minutes finding something to watch each time they access their streaming services according to Nielsen

Broadcasting & Cable

As Streaming Choices Expand, Viewers Are Moving To Ad-Supported Services

Nielsen’s Gracenote unit marks trend toward classic TV content

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