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Broadcasting & Cable

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Jon Lafayette

NFL, World Series, Other Sports Help Broadcast Get a Bigger Share of Viewing in October, Nielsen Says

Nielsen NFL Netflix USA Peacock

Philadelphia Eagles at New York Jets on Oct. 18, 2023.

Despite a lack of new scripted programming because of the actors’ strike, broadcast viewing increased in October as viewers flocked to live sports telecasts, according to Nielsen.

Overall, October TV usage increased 2% from September, with broadcast viewing up 9.4%.

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