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The Guardian - AU
The Guardian - AU
National
Henry Belot

More than a million gambling ads aired on Australian TV and radio in a year, research finds

smartphone with Ladbrokes page held in front of a TV
The Nielsen study surveyed all gambling advertisements on radio, television and online platforms between May 2022 and April 2023. Photograph: John Stillwell/PA Archive/PA Images

More than a million gambling ads aired on free-to-air television and radio in just 12 months, with the media watchdog estimating $238m was splashed on campaigns to lure people into betting.

The findings came as the federal government considered whether to accept a bipartisan parliamentary committee’s recommendation to ban all gambling advertising from online bookmakers within three years, based on “powerful evidence” of community harm.

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