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The Latest Breaking News from Nielsen

Kevin Hart takes on $15 billion tequila market in new business venture

Comedian Kevin Hart joins a growing list of celebrities launching tequila brands.

Fortune · Sep 27, 2023

'Ahsoka's Nielsen Ratings Prove Disney's Star Wars Strategy Is Paying Off

Disney+ took a risk by moving 'Ahsoka' to a new timeslot. The strategy is paying off.

Inverse · Sep 22, 2023

Suits becomes first ever show to cross huge viewership milestone following Netflix revival

Legal drama reached its conclusion in 2019 but has been revived by a successful return to Netflix

The Independent UK · Sep 7, 2023

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"Suits" shows there's life in old TV

The death of linear TV has been predicted for decades, but it's far from done

Salon · Sep 3, 2023

New CNN CEO Mark Thompson once rescued the New York Times from the end of newspapers. Can he do the same with CNN as cable TV dies?

After a tumultuous past few years, CNN has tapped Thompson's proven ability to turn around news organizations.

Fortune · Aug 31, 2023

'Suits' a Massive Summer Hit? In a Global Streaming Business, Not So Much

Why the renaissance story about the 11-year-old legal drama is largely confined to the U.S. ... and narrated by Nielsen's deeply flawed streaming metrics

Broadcasting & Cable · Aug 30, 2023

Nielsen: VAB Complaints About Measuring Amazon’s ‘Thursday Night Football’ Are ‘Misleading and Inaccurate’

Company plans to use first-party data to improve measurement of streaming

Broadcasting & Cable · Aug 30, 2023

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VAB Asks Nielsen Not To Use Amazon Data To Measure ‘Thursday Night Football’

Group warns of ‘tipping the scales’

Broadcasting & Cable · Aug 29, 2023

Study: Streamers Now Wasting Record Amounts of Time Finding Something to Watch

Content discovery challenges are forcing the average consumer to spend 10.5 minutes finding something to watch each time they access their streaming services according to Nielsen

TV Tech · Aug 28, 2023

As Streaming Choices Expand, Viewers Are Moving To Ad-Supported Services

Nielsen’s Gracenote unit marks trend toward classic TV content

Broadcasting & Cable · Aug 28, 2023

Roku Works Around the Edges of Live Sports With ‘NFL Draft: The Pick Is In' (Bloom)

NFL documentary, screened for reporters and influencers last week at a Los Angeles, is Roku's latest attempt to infuse the heat of live sports using the Roku Channel's modest budget

Broadcasting & Cable · Aug 28, 2023

The Next Text: Why Trump's X 'Views' Don't Really Matter ... But WGA Demands, CNN, Nielsen's Mushy Metrics, Fox GOP Debates and Google's Bundled, Linear TV Biz Still Do

Introducing our new recurring, reactionary, overtly shrill SMS exchange between Next TV writers Daniel Frankel and David Bloom, focused on the past week's TMT headlines

Broadcasting & Cable · Aug 25, 2023

GOP debate ratings crush Trump interview

Trump claimed that his interview was the most-watched ever. It didn't even beat the Trump-free Fox News GOP debate

Salon · Aug 25, 2023

Fox News Republican Primary Debate Scores 12.8 Million Viewers, Beats 'Yellowstone' as Year's Biggest Cable TV Network Show

But the cablecast paled in comparison to the record-breaking 24 million viewers Fox garnered back in 2015 ... when Donald Trump was on stage

Multichannel News · Aug 24, 2023

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Broadcasting & Cable · Aug 24, 2023

NFL Scores Big In Advertising Effectiveness Bowl, EDO Report Finds

Thanksgiving day games were engaging for sponsors

The Independent UK · Aug 24, 2023

A League of Their Own writer shares update on show’s future after Amazon cancels series

Show, based on 1992 Tom Hanks film, was picked up for shorter second season then cancelled

Broadcasting & Cable · Aug 23, 2023

Potential Boon For Amazon and 'NFL Thursday Night Football': Nielsen to Incorporate First-Party Data From Live-Streaming Companies

Amazon's TNF numbers were more than 18% higher than Nielsen's last season

Multichannel News · Aug 23, 2023

Weekly Cable Ratings: Trump Indictment Boosts Cable News Nets

Fox News, MSNBC and CNN top total-day chart

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TechRadar · Aug 18, 2023

I'm watching Narcos because it's better than Suits and there's nothing on cable TV

Suits may be the flavor of the moment but when it's time to watch something new we suggest Narcos

TechRadar · Aug 18, 2023

Suits continues to break records for Netflix and Peacock – and its run might not end soon

Suits' impressive popularity continues after it racked up over three billion minutes streamed for four consecutive weeks.

WEKU · Aug 17, 2023

'Suits' just set a streaming record years after it ended. Here's what's going on

Is it the writer's strike, the Meghan Markle effect, or some secret third thing?

TV Tech · Aug 17, 2023

TVB Questions Relevance of Nielsen's The Gauge Audience Measurement

TVB is responding to July data showing broadcast and cable TV viewing share hit new lows and linear TV dropped below 50% for the first time

Broadcasting & Cable · Aug 17, 2023

VideoAmp Navigates Mediaocean in Currency Test With Paramount, OMG

Legacy buying platform opens door to alternative measurement companies

TV Tech · Aug 16, 2023

Broadcasters Eye Growing U.S. Soccer Fan Base

Nearly one in five now say soccer is their favorite sports and the affluent fan base says it is ready to pay to watch their top sport according to a new Ampere survey

Broadcasting & Cable · Aug 16, 2023

Gauge or Grift? As the Press Once Again Goes Nuts Over Nielsen's Monthly Market Share Tracker, It's Time to Ask -- Again -- Just What's in This Sausage, Anyway?

Nielsen continues to define the benchmarks for a fast-changing media-entertainment industry, but major questions about methodology and nomenclature remain

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