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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

As Streaming Choices Expand, Viewers Are Moving To Ad-Supported Services

Gracenote State of Play report

Amid the talk about how streaming services are pruning their libraries, there is still more than enough choice to make it difficult for viewers to figure out what to watch next.

A new State of Play report by Nielsen’s Gracenote unit,  looking at the United States, United Kingdom, Canada, Mexico and Germany, found that audiences now have 2.7 million video titles available in 2023, up from 1.9 million in 2021. Nearly 87% of those titles are available via streaming, or 2.3 million, up from 1.7 million in 2021. 

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