LOS ANGELES—With the FIFA Women’s World Cup getting ready to wrap up, new research from Ampere Analysis highlights the growing popularity of soccer in America, with nearly 20% of U.S. sports fans now claiming it is their favorite sport and broadcasters tripling their spending on soccer rights since 2015.
The Ampere survey found that soccer is the fourth most popular American sport, a figure that has grown rapidly from the last quarter of 2021. The US boasts a high proportion of avid female soccer fans (37%), compared to 31% among the big five Western European markets.
