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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

Gauge or Grift? As the Press Once Again Goes Nuts Over Nielsen's Monthly Market Share Tracker, It's Time to Ask -- Again -- Just What's in This Sausage, Anyway?

Nielsen 'The Gauge' July 2023

"Streaming outperforms both cable and broadcast TV for the first time ever," said NPR. 

"U.S. streaming tops cable TV viewing for first time, Nielsen says," screamed the Penske showbiz trades. 

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