New Mexico has paired up with the Alzheimer's Association in a pilot U.S. initiative aimed at raising awareness about a disease that affects several million people across the nation, including family members and friends who often provide countless hours of unpaid care.
The joint campaign — a year in the making — features billboards, digital ads and social media posts. It was unveiled Wednesday, days after authorities confirmed that actor Gene Hackman died at his Santa Fe home of heart disease with complications from Alzheimer’s disease.
