
Around 2014, years before Apple and Amazon gave it any competition, Netflix co-founder Reed Hastings predicted that broadcast TV would be dead by 2030. "It's kind of like the horse, you know," he said to The Hollywood Reporter. "The horse was good until we had the car."
An attention-grabbing quote, but it's merely punching up an ancient opinion because the deathwatch for "conventional TV," i.e. cable and broadcast, has been going on for decades. In the early aughts, the fearmongering began when pay TV rapidly expanded. A few of the more established destinations – your TNTs and your USAs – began drawing larger audiences than programming on smaller channels like UPN and The WB.