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Broadcasting & Cable
Broadcasting & Cable
Business
David Bloom

Roku Works Around the Edges of Live Sports With ‘NFL Draft: The Pick Is In' (Bloom)

Roku NFL David Eilenberg sports the Roku Channel Rich Eisen Michael Nathanson Amazon United States Apple
Roku's 'NFL Draft: The Pick Is In'

In a sleek screening room at the NFL’s massive West Coast headquarters next to $5 billion SoFi Stadium, where the league’s Los Angeles Rams and Chargers play, a feature-length documentary unspooled this week that represents the latest push by Roku to get into both sports and original programming. 

That 97-minute documentary, NFL Draft: The Pick Is In, debuted Friday night on the Roku Channel, Roku’s in-house, ad-supported channel that includes an increasing number of its own original shows. 

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