NEW YORK—The local broadcast TV trade association TVB has issued comments regarding Nielsen’s July 2023 The Gauge report that criticizes the relevance of the report and blasts the study for failing to “provide the key data needed by advertisers.”
Nielsen's July 2023 report of The Gauge found that new viewing records were set in July with streaming accounting for a record high 38.7% of total TV usage that month while linear TV viewership fell below 50% for the first time.
