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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

The Next Text: Why Trump's X 'Views' Don't Really Matter ... But WGA Demands, CNN, Nielsen's Mushy Metrics, Fox GOP Debates and Google's Bundled, Linear TV Biz Still Do

Next Text

Daniel Frankel: David, glad you're back from your summer trip to Europe ... and I know you're jacked up like I am about the start of pro and college football ... not that there's any amateur football left. As an, er, avid reader of Next TV, you know that I weighed in myself over the weekend on YouTube and NFL Sunday Ticket. It doesn't take much back-of-the napkin math to quickly figure out that Google's goals are somewhat diffuse for NFL ST. But I took your advice and read Richard Greenfield's recent blog post about the topic. He surmises that YouTube TV scale is what Goog is really in it for. Why oh why would anyone still care about linear TV scale?

(Image credit: Future)
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