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The Latest Breaking News from Nielsen

VideoAmp To Measure Reach And Frequency For YouTube

Integration allows advertisers to optimize campaigns

Broadcasting & Cable

Upfronts: TelevisaUnivision Wants Advertisers to ‘Grow With Us’

Network ads Copa America and Super Bowl LVIII

Broadcasting & Cable

NFL wild card game will stream exclusively on Peacock

The Peacock exclusive game on Jan. 13 would start at 8:15 or 8:30 p.m. EST. The game will be broadcast on NBC stations in the markets of the two teams.

Chicago Sun-Times

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read the most diverse news in one place.

News Consumption Boosts Cable’s Share of TV Viewing

Total TV viewing declined in April and broadcast lost audience share according to Nielsen's The Gauge

TV Tech

Cable Gains Share as TV Viewing Declines 1.9% in April: Nielsen

YouTube viewing increases; Netflix drops

Multichannel News

Upfront Preview: Economy, Streaming, Measurement Make This Year’s Market Unique

Sports and unscripted play bigger role

Multichannel News

NBCUniversal Pitches Comscore, Innovid for Local Ad Deals

Measurement companies provide real-time outcome-based insights

Broadcasting & Cable

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Weekly Cable Ratings: TNT, ESPN Dunk Competition in Primetime

Fox News Channel keeps up its total-day win streak

Multichannel News

10.3 Million U.S. Viewers Watched Coronation Of King Charles III

Event draws 9.3 household ratings across 11 networks, Nielsen says

Broadcasting & Cable

Paramount Pleased As It Concludes Round of Smaller Upfront Dinners

‘We’re not going back to the old way of doing things,’ says ad sales head John Halley

Broadcasting & Cable

To build trust, put consumers first

Consumers trust word-of-mouth recommendations over ads, says market research firm Nielsen. So brands need to make sure every customer is satisfied.

Fortune

Have a smartphone? Here are 5 side hustles you can start today

You don’t need a ton of special equipment to make money on the side.

Fortune

Star Power Drives TNT’s NHL, NBA Playoff Ratings Push, Says WBD’s Craig Barry (Q&A)

Matchups involving popular teams provide an on-ramp for the casual fan, sports unit’s chief content officer says

Multichannel News

Nielsen Debuts Nielsen ONE Content Alpha Content Measurement Solution

The cross-platform offering is being used by AMC Networks, Disney, Horizon, IPG media agency Mediahub, Sony Pictures Television, and TelevisaUnivision

TV Tech

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news in one place.

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Multichannel News

Weekly Cable Ratings: TNT, ESPN Shoot To Top of Primetime Ratings Chart

NBA, NHL Playoffs drive networks to finish in the top two spots in primetime

Broadcasting & Cable

Nielsen Debuts Nielsen One Alpha for Measuring Content

Disney, Mediahub, Sony Pictures Television, TelevisaUnivision, AMC Networks and Horizon Media signed up

The Independent UK

Upon further review, Fox sets viewer record for Super Bowl

The latest Super Bowl ended up setting a viewer record

TV Tech

Nielsen Admits Super Bowl LVII Undercount Missing 2M Viewers

Revised data shows a record 115.1M watched the Fox Sports-produced game

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news in one place.

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USA Today Sports Media Group

Chiefs-Eagles Super Bowl LVII is most-watched ever after confusion over Nielsen Ratings

Chiefs-Eagles Super Bowl LVII is the most-watched ever after confusion over Nielsen Ratings.

Broadcasting & Cable

Upon Further Review, Nielsen Gives Fox More Super Bowl Viewers

With 115.1 million viewers, Super Bowl LVII was most watched Super Bowl ever.

Broadcasting & Cable

NewFronts: Amazon Has Bigger Ad Plans For Season 2 of ‘Thursday Night Football’

Adds iSpot.tv, VideoAmp for audience measurement

Salon

Fox ratings plummet after Carlson axed

It's not just Tucker's slot — Sean Hannity and Laura Ingraham's ratings are falling too

The Independent UK

Fox ratings tumble in Tucker Carlson slot after his firing

Hundreds of thousands of Fox News viewers are reacting to Tucker Carlson's firing by abandoning the network in his old time slot — at least temporarily

Broadcasting & Cable

Nielsen Says Panel-Only Is Its Upfront Currency, But It Will Enable Transactions on Big Data

TelevisaUnivision aims to use big data, which shows more Spanish-language viewing

Broadcasting & Cable

Allen Media Group Hires VideoAmp for Measurement

‘Nielsen does a horrible job,’ Byron Allen says

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