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The Latest Breaking News from Nielsen

Measurement Joint Industry Committee To Update Progress at Pre-Upfront Event

Agencies, advertisers, networks, measurement companies participating

Broadcasting & Cable

Weekly Cable Ratings: Fox News Stays On Ratings Roll

News network holds off NBA playoffs-tinged TNT, ESPN to retain top spots in primetime, total day

Multichannel News

March Madness Boosts Cable Viewing

Overall TV viewing declined in March 2023, according to Nielsen's The Gauge

TV Tech

From analysis to the latest developments in health,
read the most diverse news in one place.

March Madness Gives Cable Viewing A Boost, Nielsen Says

Peacock’s share rises to 1.1%

Broadcasting & Cable

Nielsen Regains MRC Accreditation for National TV Audience Measurement Service

With reaccreditation, Nielsen becomes the only accredited national TV audience measurement provider

TV Tech

Nielsen’s National TV Ratings Service Regains Accreditation from MRC

Local ratings and new Nielsen One remain unaccredited

Broadcasting & Cable

Sinclair Renews Nielsen Deal for Local and National Audience Measurement

The multiyear deal includes measurement of local TV stations, national networks, regional cable channel, and national unwired network

TV Tech

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Look who's back: Donald Trump's big return to Fox News

For several months, Fox News treated Donald Trump like yesterday's news

The Independent UK

Weekly Cable Ratings: Trump Indictment Propels Fox News

Fox News, MSNBC top primetime, total day charts

Multichannel News

Is YouTube Really ‘TV’? (Wolk)

Now that YouTube is widely viewed in the living room, the question as to how to define the service looms more important than ever

Broadcasting & Cable

Nielsen Improves Measurement of Local OTT Feeds

Metrics for local OTT feeds are now comparable with local TV and provide local stations with better cross platform measurement

TV Tech

Nielsen Starts Reporting Comparable Metrics for Local OTT Viewing

Stations can determine full reach of local content across platforms

Broadcasting & Cable

Weekly Cable Ratings: Fox News Recaptures Top Spot in Primetime

News network continues strong run in total day

Multichannel News

The Disney Bundle Delivers the Most Streaming Engagement … and Other Market Research Delights

Publishers Clearing House has moved on from Ed McMahon and set its sights on challenging Nielsen. The early work is compelling

Broadcasting & Cable

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The Independent UK

CNN preaches patience as ratings tank during turnaround

CNN's leaders are preaching patience as viewers have been abandoning the network during its attempted turnaround

Multichannel News

Weekly Cable Ratings: Hoops-Fueled TBS Knocks Fox News From Primetime Perch

Cable news outlet keeps up its total-day streak

Asharq Al-Awsat

HBO's 'Succession' Sets Viewer Mark for Fourth-Season Start

HBO's “Succession” opened its fourth and final season with a record first-night audience of 2.3 million viewers, the Nielsen company said on Tuesday. That tops the previous high for the drama about a backbiting family of media moguls. It beat the 1.7 million who watched last season's finale the first…

The Independent UK

HBO's 'Succession' sets viewer mark for fourth-season start

HBO says 2.3 million people watched the final season premiere of the Emmy-winning drama “Succession” on Sunday night, a record first-night viewership mark for the series

Get all your
news in one place.

100's of premium titles.
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Multichannel News

Weekly Cable Ratings: Fox News Breaks the March Madness Press

Tops basketball-heavy TNT, TBS to remain atop primetime, total day charts

USA Today Sports Media Group

Report: Viewership on the CW drops for LIV Golf Tucson event

Sports Business Journal also reported CW affiliates kept LIV Golf off the air for 29 million homes in the U.S.

Broadcasting & Cable

Warner Bros. Discovery Enables Comscore, VideoAmp As Upfront Currency

‘Optionality’ provided for clients in measurement and currency

Los Angeles Times

ABC’s Oscars telecast scores biggest audience since 2020 with 18.7 million viewers

LOS ANGELES — ABC’s telecast of the 95th Academy Awards on Sunday got a post-slap lift in the ratings, according to Nielsen data.

Axios

Electric cars are ditching AM radio — a critical safety tool

AM radio is a key source of vital info during emergencies.

USA Today Sports Media Group

LIV Golf executive explains delay in reporting Mayakoba viewership, why early reports were ‘incomplete’

“We've had our expectations in the realm of reality, and these numbers exceeded our expectations."

Los Angeles Times

Why Super Bowl LVII could be the most-watched TV show ever

If you're thinking about betting on the size of the TV audience for Super Bowl LVII, take the over.

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