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The Independent UK
The Independent UK
National
David Bauder

CNN preaches patience as ratings tank during turnaround

CNN Chris Licht MSNBC David Zaslav Mark Whitaker Nielsen Fox Warner Bros Discovery
Copyright 2022 The Associated Press. All rights reserved.

CNN's leadership is preaching patience even though thousands of viewers are abandoning the network during its attempted turnaround, with no indication yet whether it will be rewarded.

Cable news ratings are down across the board compared to 2022, when Russia's invasion of Ukraine was fresh in the news. CNN's dip is most dramatic — 61% in prime time in March, with Fox News Channel down 27% and MSNBC off by 12%, according to the Nielsen company.

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