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Perianne Grignon

What Marketers Need to Do To Succeed in a Fragmented, Chaotic TV Market

Nielsen
OTT streaming TV

Changes in the TV market in the last 12 months have been nothing short of breathtaking.

Streaming overtook linear TV for the first time in late 2022. All the major streaming services now have or are set to launch ad-supported offerings. Meanwhile, a staggering 82% of all U.S. households have at least one internet-connected TV and the average consumer subscribes to four services.

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