Nielsen said that it is not ready to participate in the recently formed Joint Industry Committee’s process for certifying companies that provide audience measurement.
“There are fundamental legal, operational and scientific issues that will need to be resolved before Nielsen will agree to participate,” Karthik Rao, CEO of global audience measurement at Nielsen, said in a letter to David Levy, CEO of OpenAP, which is organizing the JIC on behalf of most of the major traditional television programmers.
