Get all your news in one place.
100's of premium titles.
One app.
Start reading
Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

March Madness Gives Cable Viewing A Boost, Nielsen Says

Nielsen March

Cable TV got a boost in March from the men’s and women’s college basketball tournaments while overall TV viewing fell 2% from February and 4.6% from a year ago, according to Nielsen's monthly snapshot..

Cable viewing increased for the first time since August, growing 0,6% and increasing its share of viewing by 0.8 percentage points to 31.1%. But compared to a year ago, cable viewing was down 13.7%.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.