
Cable TV got a boost in March from the men’s and women’s college basketball tournaments while overall TV viewing fell 2% from February and 4.6% from a year ago, according to Nielsen's monthly snapshot..
Cable viewing increased for the first time since August, growing 0,6% and increasing its share of viewing by 0.8 percentage points to 31.1%. But compared to a year ago, cable viewing was down 13.7%.