More than 35% of adults ages 18-54 say they stream one or more of Disney's major subscription services, Disney Plus, Hulu or ESPN Plus, more than once a a month on a connected-TV device, according to a new study conducted by Publishers Clearing House’s recently launched market research division, PCH Consumer Insights.
Notably, when streaming services are not combined by operator and arbitrated individually, Google/Alphabet's YouTube is the streaming platform with the most U.S. engagement, with 27.6% of of the survey panel reporting frequent monthly usage, followed by Netflix (25.2%).
