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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Allen Media Group Hires VideoAmp for Measurement

VideoAmp Allen Media Group Nielsen Byron Allen MRC Weather Channel
Byron Allen

Allen Media Group told advertisers at its upfront lunch on Wednesday in New York that it has retained VideoAmp to handle TV measurement.

“Nielsen does a horrible job,” said Allen Media Group founder and CEO Byron Allen. Allen has sued Nielsen for fraud, alleging that Nielsen measurement failure cost his company money.

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