The Latest Breaking News from Nielsen

Weekly Cable Ratings: Playoffs-Powered TNT Continues Primetime Ratings Win Streak

ESPN finishes second in primetime and total day

Multichannel News · May 24, 2023

Media Buyer Horizon To Use VideoAmp As Upfront Currency

Data also used for planning, analytics and measurement

Broadcasting & Cable · May 24, 2023

Upfronts: YouTube Adopts Non-Skippable 30-Second CTV Commercials

At Brandcast NFL and AI take center stage

Broadcasting & Cable · May 17, 2023

News Consumption Boosts Cable’s Share of TV Viewing

Total TV viewing declined in April and broadcast lost audience share according to Nielsen's The Gauge

TV Tech · May 16, 2023

Cable Gains Share as TV Viewing Declines 1.9% in April: Nielsen

YouTube viewing increases; Netflix drops

Multichannel News · May 16, 2023

Upfront Preview: Economy, Streaming, Measurement Make This Year’s Market Unique

Sports and unscripted play bigger role

Multichannel News · May 15, 2023

NBCUniversal Pitches Comscore, Innovid for Local Ad Deals

Measurement companies provide real-time outcome-based insights

Broadcasting & Cable · May 11, 2023

Weekly Cable Ratings: TNT, ESPN Dunk Competition in Primetime

Fox News Channel keeps up its total-day win streak

Multichannel News · May 10, 2023

10.3 Million U.S. Viewers Watched Coronation Of King Charles III

Event draws 9.3 household ratings across 11 networks, Nielsen says

Broadcasting & Cable · May 9, 2023

Paramount Pleased As It Concludes Round of Smaller Upfront Dinners

‘We’re not going back to the old way of doing things,’ says ad sales head John Halley

Broadcasting & Cable · May 8, 2023