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The Latest Breaking News from Nielsen

Nielsen Admits Super Bowl LVII Undercount Missing 2M Viewers

Revised data shows a record 115.1M watched the Fox Sports-produced game

TV Tech

Chiefs-Eagles Super Bowl LVII is most-watched ever after confusion over Nielsen Ratings

Chiefs-Eagles Super Bowl LVII is the most-watched ever after confusion over Nielsen Ratings.

USA Today Sports Media Group

Upon Further Review, Nielsen Gives Fox More Super Bowl Viewers

With 115.1 million viewers, Super Bowl LVII was most watched Super Bowl ever.

Broadcasting & Cable

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NewFronts: Amazon Has Bigger Ad Plans For Season 2 of ‘Thursday Night Football’

Adds iSpot.tv, VideoAmp for audience measurement

Broadcasting & Cable

Fox ratings plummet after Carlson axed

It's not just Tucker's slot — Sean Hannity and Laura Ingraham's ratings are falling too

Salon

Fox ratings tumble in Tucker Carlson slot after his firing

Hundreds of thousands of Fox News viewers are reacting to Tucker Carlson's firing by abandoning the network in his old time slot — at least temporarily

The Independent UK

Nielsen Says Panel-Only Is Its Upfront Currency, But It Will Enable Transactions on Big Data

TelevisaUnivision aims to use big data, which shows more Spanish-language viewing

Broadcasting & Cable

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Allen Media Group Hires VideoAmp for Measurement

‘Nielsen does a horrible job,’ Byron Allen says

Broadcasting & Cable

Joint Industry Committee Asks Nielsen To Reconsider Participating

Nielsen says it might re-engage once some concerns are answered

Broadcasting & Cable

Weekly Cable Ratings: TNT Rolls Past Fox News in Primetime

Cable news net extends its total-day winning streak

Multichannel News

Nielsen Says It Won’t Participate in Measurement Joint Industry Committee

‘Responding to the RFI now will give a false impression that we endorse the JIC’s requirements. We do not,’ said Nielsen’s Karthik Rao

Broadcasting & Cable

Local News Close-Up: Capital Improvements in D.C.

Washington stations cover Commanders sale, along with the usual blockbuster Beltway news

Broadcasting & Cable

What Marketers Need to Do To Succeed in a Fragmented, Chaotic TV Market

Emerging platforms, privacy standards are forcing marketers to seek new ways to target, measure ads

Multichannel News

Measurement Joint Industry Committee To Update Progress at Pre-Upfront Event

Agencies, advertisers, networks, measurement companies participating

Broadcasting & Cable

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Multichannel News

Weekly Cable Ratings: Fox News Stays On Ratings Roll

News network holds off NBA playoffs-tinged TNT, ESPN to retain top spots in primetime, total day

TV Tech

March Madness Boosts Cable Viewing

Overall TV viewing declined in March 2023, according to Nielsen's The Gauge

Broadcasting & Cable

March Madness Gives Cable Viewing A Boost, Nielsen Says

Peacock’s share rises to 1.1%

TV Tech

Nielsen Regains MRC Accreditation for National TV Audience Measurement Service

With reaccreditation, Nielsen becomes the only accredited national TV audience measurement provider

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Broadcasting & Cable

Nielsen’s National TV Ratings Service Regains Accreditation from MRC

Local ratings and new Nielsen One remain unaccredited

TV Tech

Sinclair Renews Nielsen Deal for Local and National Audience Measurement

The multiyear deal includes measurement of local TV stations, national networks, regional cable channel, and national unwired network

The Independent UK

Look who's back: Donald Trump's big return to Fox News

For several months, Fox News treated Donald Trump like yesterday's news

Multichannel News

Weekly Cable Ratings: Trump Indictment Propels Fox News

Fox News, MSNBC top primetime, total day charts

Broadcasting & Cable

Is YouTube Really ‘TV’? (Wolk)

Now that YouTube is widely viewed in the living room, the question as to how to define the service looms more important than ever

TV Tech

Nielsen Improves Measurement of Local OTT Feeds

Metrics for local OTT feeds are now comparable with local TV and provide local stations with better cross platform measurement

Broadcasting & Cable

Nielsen Starts Reporting Comparable Metrics for Local OTT Viewing

Stations can determine full reach of local content across platforms

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