The Latest Breaking News from Nielsen

Now that YouTube is widely viewed in the living room, the question as to how to define the service looms more important than ever

Metrics for local OTT feeds are now comparable with local TV and provide local stations with better cross platform measurement

Stations can determine full reach of local content across platforms

News network continues strong run in total day

Publishers Clearing House has moved on from Ed McMahon and set its sights on challenging Nielsen. The early work is compelling

CNN's leaders are preaching patience as viewers have been abandoning the network during its attempted turnaround

Cable news outlet keeps up its total-day streak

HBO's “Succession” opened its fourth and final season with a record first-night audience of 2.3 million viewers, the Nielsen company said on Tuesday. That tops the previous high for the drama about a backbiting family of media moguls. It beat the 1.7 million who watched last season's finale the first…

HBO says 2.3 million people watched the final season premiere of the Emmy-winning drama “Succession” on Sunday night, a record first-night viewership mark for the series

Tops basketball-heavy TNT, TBS to remain atop primetime, total day charts

Sports Business Journal also reported CW affiliates kept LIV Golf off the air for 29 million homes in the U.S.