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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Upfronts: YouTube Adopts Non-Skippable 30-Second CTV Commercials

NFL CTV Neal Mohan Roger Goodell Google Nielsen Sunday Ticket
Roger Goodell at Brandcast20023

YouTube, competing for TV ad dollars with TV companies that are shifting to streaming, announced that it is bringing 30-second commercials that can’t be skipped to YouTube Select on connected TV.

The longer format allows for better storytelling and fits into what viewers expect when they're watching on the big screen, YouTube said.

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