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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

NBCUniversal Pitches Comscore, Innovid for Local Ad Deals

Comscore NBCU NBC Nielsen
Frank Comerford

NBCUniversal said it will transact advertising sales deals across the 31 local markets where it owns NBC and Telemundo stations using Comscore as currency.

NBCU will also be using InnovidXP to provide ad clients with new impact and attribution metrics.

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