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Marie Claire
Marie Claire
Lifestyle
Halie LeSavage

The Loud Luxury Trend Says Celebrities Are Over Dressing "Just Like Us"

A collage of Jennifer Lopez, Taylor Swift, and Rihanna wearing loud luxury items in street style.

One look at any given year's celebrity street style can tell you Hollywood's elite are, well, loaded. But in 2024, stars like Jennifer Lopez, Hailey Bieber, Rihanna, and Taylor Swift tended to wear their bank account balances and billionaire valuations on their sleeves.

The beige tyranny of "quiet luxury"—a term coined in early 2023 to describe high-quality, minimalist fashion that signaled wealth in its simplicity—came to an end in celebrity street style this year. Instead of plain neutrals and anonymous leather bags, celebrities' everyday outfits (for non-red-carpet occasions, at least) dialed up the volume on exaggerated textures, bold prints, rare jewelry, and logos big enough to see from space. Even when these outfits included a proverbial, accessible "low" (like Ugg boots, Birkenstock sandals, or Longchamp Le Pliage bags), celebrities styled them with clothing on the other—Mt. Everest "high"—end of the spectrum. Forget being "just like" their biggest fans; these outfits reminded anyone looking on that they're in their own untouchable stratosphere.

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