Before Taylor Swift's 2025 Super Bowl outfit hit the Internet on February 9, 2025, everyone knew she would be one of the most notable names at the game with a "T" necklace to match. But on September 24, 2023, her first major NFL appearance started a Taylor Swift style era no one saw coming: that of a dedicated Kansas City Chiefs fan.
Barely halfway through her record-breaking Eras Tour, Swift hard-launched her relationship with Chiefs tight end Travis Kelce from a private box at Arrowhead Stadium. She watched the Chiefs decimate the Chicago Bears (final score: 41-10) in an understated outfit any NFL fan could wear on game day: a Dôen tank top, denim shorts, New Balance sneakers, and a Chiefs windbreaker. The brand behind her jacket's name? New Era.
