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Broadcasting & Cable

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Jon Lafayette

Media Buyer Horizon To Use VideoAmp As Upfront Currency

VideoAmp Horizon Horizon Media Nielsen Paramount

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Media agency Horizon Media said it will be using viewership data from VideoAmp as a currency for buying television advertising during the upfront market for some of its clients.

Horizon will also continue to use Nielsen in other upfront transactions.

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One subscription that gives you access to news from hundreds of sites

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