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TV Tech

George Winslow

Nielsen Debuts Nielsen ONE Content Alpha Content Measurement Solution

Nielsen TelevisaUnivision AMC Networks Disney Horizon IPG Sony Pictures Television

family watching TV

NEW YORK—Nielsen has formally introduced Nielsen One Content Alpha, a cross-platform solution that delivers measurement of content viewing across all device types.

The launch is an important step forward in the company’s efforts to provide deduplicated cross-media metrics for ads and content.

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