With ad revenues rising in a soft market, TelevisaUnivision had reason to be confident as it held its upfront presentation Tuesday.
Last year, Televisa and Univision combined to create a Spanish-language powerhouse. It launched the streaming service ViX, which now has more than 30 million monthly active users, and a branded content studio, Asi. Advertisers have embraced both, Donna Speciale, president of U.S. advertising sales and marketing, told Broadcasting+Cable.
