Welcome to the May run of The Trust Factor, where we’ll spend the month looking at the role trust plays in advertising, building brand loyalty, and winning over new customers. We’ll also look at what happens when advertisers go too far, serving up personalized ads at the expense of user data privacy.
Consumers don’t trust ads. That’s been the key takeaway of most major consumer surveys on advertising since 2012 when market analysts Nielsen published their landmark report on the topic. According to that poll, 92% of consumers trust recommendations from friends over information delivered through traditional ads.
