NEW YORK—While some viewing is undoubtedly shifting from traditional TV to streaming, a new study from TVB shows that local broadcast TV news continues to punch above its weight, delivering audiences that are 8 to 12 times larger than the programs viewed on six major SVOD services.
“In response to industry reports about growing streaming viewership, TVB did an analysis comparing local broadcast TV news audiences in five geographically diverse LPM markets and streaming service viewing in those same markets,” explained Hadassa Gerber, chief research officer, TVB. “The analysis included 4,942 programs on six SVOD services (Netflix, Amazon Prime Video, Hulu, Apple TV+, Disney+ and HBO Max) and up to 79 local news programs in each of the five markets.”
