NEW YORK—Nielsen has announced the launch of its Local Streaming Insights Quarterly Solution. The new report provides metrics on TV app usage and streaming to the glass, for over 20 major streaming apps at the local market level.
The quarterly reports are available for the top 56 local markets and include insights on subscription streaming services such as Netflix, ad-supported streaming services such as Pluto TV, and MVPD and vMVPD apps such as DirecTV Stream and other leading providers.
