NEW YORK—New data from Nielsen’s The Gauge shows that May was a good month for streaming, with streaming growing its market share by 2.5 share points to a 36.4% share of time spent watching TV in May as overall TV viewing declined for the fourth straight month.
Viewing declines are typical this time of year, Nielsen said. Total TV usage in the U.S. fell in May 4.4% from April. In May, time spent watching TV declined 2.7% compared to May of 2022.
