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The Latest Breaking News from Nielsen

What makes a streaming hit? Desperate fans 'game the system' to save favorite shows

LOS ANGELES — Nikki Rodriguez wants Netflix to renew its fantasy series "Shadow and Bone" — so much so that she has watched its second season 15 times.

Los Angeles Times

Weekly Cable Ratings: MSNBC, Fox News Wrestle Primetime Crown from TNT

Fox News edges out MSNBC in total day

Multichannel News

Citadel wasn't the massive Prime Video hit TV show that Amazon made it out to be

Amazon says Citadel is one of the most-watched Prime Video Originals ever – but there are caveats to that bold claim.

TechRadar

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MSNBC Dominates Cable News With Trump Indictment Coverage

Chris Hayes, Alex Wagner and Lawrence O’Donnell each decisively beat out the Fox News and CNN competition Thursday night

Broadcasting & Cable

Game 3 of 2023 NBA Finals on ABC Draws 11.2M Viewers

NBA Finals Game 3 on ABC tripled its competition across television for June 7, ABC said

TV Tech

Yes, We Can Now Safely Call Amazon's Russo Bros. Spy Thriller 'Citadel' a $300 Million Disaster

At least in the U.S., few Prime Video subscribers have watched. For reasons we can't know, Amazon renewed it for season 2, anyway

Broadcasting & Cable

Nielsen: Streaming Offers 7X More LGBTQ+ Inclusive Programming Than Linear TV

Marketers “continue to miss opportunities to build connections with gender diverse and LGBTQ+ audiences,” new Nielsen report finds

TV Tech

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Nielsen Launches Local Streaming Insights Solution

The quarterly report provides streaming insights at the local market level from Nielsen for the first time

TV Tech

Game 2’s stellar TV ratings showed that fans are actually excited about a Nuggets-Heat NBA Finals

People will watch great basketball regardless of who's playing.

USA Today Sports Media Group

TVB: Local Broadcast TV News Delivers 10X Larger Audiences than Subscription Streaming

The TVB analysis compared total viewing of nearly 5,000 programs on six SVOD services with audiences of local news programs in five markets

TV Tech

Relo Metrics Names Nielsen Executive Paul Shortley as Chief Revenue Officer

Tasked with leading international growth

Broadcasting & Cable

Can home shopping become cool? Qurate CEO David Rawlinson wants to bring QVC and HSN into the streaming era

“I can’t imagine a world where the next generation of shopping online is not deeply personal, deeply about connection, and deeply about video,” Rawlinson says.

Fortune

Key Nielsen One Exec Kimberly Gilberti Joins Experian Marketing Services

Gilberti's new title is chief product officer

Broadcasting & Cable

Weekly Cable Ratings: TNT Ends NBA, NHL Playoffs Coverage on Ratings High Note

Fox News Channel rolls to 21st straight win in total day

Multichannel News

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The Independent UK

Food inflation slows in May after April record, survey suggests

Food inflation fell to 15.4% in the year to May, according to a survey by the British Retail Consortium and Nielsen.

Multichannel News

Weekly Cable Ratings: Playoffs-Powered TNT Continues Primetime Ratings Win Streak

ESPN finishes second in primetime and total day

Broadcasting & Cable

Media Buyer Horizon To Use VideoAmp As Upfront Currency

Data also used for planning, analytics and measurement

Broadcasting & Cable

Upfronts: YouTube Adopts Non-Skippable 30-Second CTV Commercials

At Brandcast NFL and AI take center stage

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The Independent UK

CNN names Kaitlan Collins to fill prime-time vacancy in Chris Cuomo's old slot

CNN is filling a prime-time vacancy by appointing Kaitlan Collins to host the network's 9 p.m. Eastern hour

Broadcasting & Cable

VideoAmp To Measure Reach And Frequency For YouTube

Integration allows advertisers to optimize campaigns

Broadcasting & Cable

Upfronts: TelevisaUnivision Wants Advertisers to ‘Grow With Us’

Network ads Copa America and Super Bowl LVIII

Chicago Sun-Times

NFL wild card game will stream exclusively on Peacock

The Peacock exclusive game on Jan. 13 would start at 8:15 or 8:30 p.m. EST. The game will be broadcast on NBC stations in the markets of the two teams.

TV Tech

News Consumption Boosts Cable’s Share of TV Viewing

Total TV viewing declined in April and broadcast lost audience share according to Nielsen's The Gauge

Multichannel News

Cable Gains Share as TV Viewing Declines 1.9% in April: Nielsen

YouTube viewing increases; Netflix drops

Multichannel News

Upfront Preview: Economy, Streaming, Measurement Make This Year’s Market Unique

Sports and unscripted play bigger role

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