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The Latest Breaking News from Nielsen

Streaming Grows to 36.4% of TV Usage in May

Roku Channel hits a record 1.1% share as total TV usage declined for the fourth straight month, according to Nielsen's The Gauge

TV Tech

Nielsen, EDO Integrate Data on Viewership, Outcomes

Mutual clients will be able to better plan ad campaigns and measure their impact

Broadcasting & Cable

The Roku Channel Gathers 1.1% Share of Viewing in May

Streaming rises, while overall viewing drops Nielsen reports

Multichannel News

From analysis to the latest developments in health,
read the most diverse news in one place.

Stand-up comics on selling specials to the streamers: 'You do not need them'

LOS ANGELES — Netflix's first live stand-up special, Chris Rock's "Selective Outrage," was an all-around success for the streamer, landing among its Top 10 U.S. shows for the week and becoming Nielsen's most streamed comedy special in a measurement week, with 798 million viewing minutes. And it earned Rock $20…

Los Angeles Times

Allen Media Group, VideoAmp Ink 10-Year Ad Currency Deal

VideoAmp designated as programmer’s ‘primary and preferred’ metric

Multichannel News

We’re Not Just Imagining It, Netflix Viewing Really Is Down From Last Year

For perhaps the first time since its shift to streaming in 2007, Netflix is experiencing a year-over-year decline in viewership

Broadcasting & Cable

What makes a streaming hit? Desperate fans 'game the system' to save favorite shows

LOS ANGELES — Nikki Rodriguez wants Netflix to renew its fantasy series "Shadow and Bone" — so much so that she has watched its second season 15 times.

Los Angeles Times

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Weekly Cable Ratings: MSNBC, Fox News Wrestle Primetime Crown from TNT

Fox News edges out MSNBC in total day

Multichannel News

Citadel wasn't the massive Prime Video hit TV show that Amazon made it out to be

Amazon says Citadel is one of the most-watched Prime Video Originals ever – but there are caveats to that bold claim.

TechRadar

MSNBC Dominates Cable News With Trump Indictment Coverage

Chris Hayes, Alex Wagner and Lawrence O’Donnell each decisively beat out the Fox News and CNN competition Thursday night

Broadcasting & Cable

Game 3 of 2023 NBA Finals on ABC Draws 11.2M Viewers

NBA Finals Game 3 on ABC tripled its competition across television for June 7, ABC said

TV Tech

Yes, We Can Now Safely Call Amazon's Russo Bros. Spy Thriller 'Citadel' a $300 Million Disaster

At least in the U.S., few Prime Video subscribers have watched. For reasons we can't know, Amazon renewed it for season 2, anyway

Broadcasting & Cable

Nielsen: Streaming Offers 7X More LGBTQ+ Inclusive Programming Than Linear TV

Marketers “continue to miss opportunities to build connections with gender diverse and LGBTQ+ audiences,” new Nielsen report finds

TV Tech

Nielsen Launches Local Streaming Insights Solution

The quarterly report provides streaming insights at the local market level from Nielsen for the first time

TV Tech

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USA Today Sports Media Group

Game 2’s stellar TV ratings showed that fans are actually excited about a Nuggets-Heat NBA Finals

People will watch great basketball regardless of who's playing.

TV Tech

TVB: Local Broadcast TV News Delivers 10X Larger Audiences than Subscription Streaming

The TVB analysis compared total viewing of nearly 5,000 programs on six SVOD services with audiences of local news programs in five markets

Broadcasting & Cable

Relo Metrics Names Nielsen Executive Paul Shortley as Chief Revenue Officer

Tasked with leading international growth

Fortune

Can home shopping become cool? Qurate CEO David Rawlinson wants to bring QVC and HSN into the streaming era

“I can’t imagine a world where the next generation of shopping online is not deeply personal, deeply about connection, and deeply about video,” Rawlinson says.

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Broadcasting & Cable

Key Nielsen One Exec Kimberly Gilberti Joins Experian Marketing Services

Gilberti's new title is chief product officer

Multichannel News

Weekly Cable Ratings: TNT Ends NBA, NHL Playoffs Coverage on Ratings High Note

Fox News Channel rolls to 21st straight win in total day

The Independent UK

Food inflation slows in May after April record, survey suggests

Food inflation fell to 15.4% in the year to May, according to a survey by the British Retail Consortium and Nielsen.

Multichannel News

Weekly Cable Ratings: Playoffs-Powered TNT Continues Primetime Ratings Win Streak

ESPN finishes second in primetime and total day

Broadcasting & Cable

Media Buyer Horizon To Use VideoAmp As Upfront Currency

Data also used for planning, analytics and measurement

Broadcasting & Cable

Upfronts: YouTube Adopts Non-Skippable 30-Second CTV Commercials

At Brandcast NFL and AI take center stage

The Independent UK

CNN names Kaitlan Collins to fill prime-time vacancy in Chris Cuomo's old slot

CNN is filling a prime-time vacancy by appointing Kaitlan Collins to host the network's 9 p.m. Eastern hour

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