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The Latest Breaking News from Nielsen

Linear TV Viewership Falls to Under 50% for the First Time, According to Nielsen

Broadcast declines to 20%

TV Tech · Aug 16, 2023

Weekly Cable Ratings: Fox News Extends Primetime Win Streak

NFL Network scores third-place primetime finish with preseason football games

Multichannel News · Aug 16, 2023

Disney or Netflix: Which Streaming Stock is a Better Buy?

Disney and Netflix are two of the major streaming players globally, and both stocks are trading well below all-time highs amid intense competition in recent quarters. However, I believe Disney shares offer a much better risk-reward at these price levels as compared to Netflix.

Barchart · Aug 16, 2023

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Streaming Climbs to Record High in July, Linear TV Falls Below 50%

July Nielsen data marks the first time linear TV fell below 50% and a record low share of TV viewing for broadcast

TV Tech · Aug 15, 2023

For the first time ever, Americans are spending less than half of their viewing time watching TV

Streaming and "other" are taking up more of people's screen time, Nielsen says.

Fortune · Aug 15, 2023

Linear TV Drops Below 50% of July Viewing as Streaming Share Hits Record

Total viewing rises 0.2%, according to Nielsen’s ‘The Gauge’

Multichannel News · Aug 15, 2023

Suits has become a huge hit for Netflix – and its success has infuriated its writers

The Megan Markle-starring legal drama is enjoying a huge resurgence on Netflix, but the show's writers are far from impressed.

TechRadar · Aug 15, 2023

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‘Heavy TAB gamblers’ among groups targeted by online advertising database

Experts say they are concerned by the targeting of habitual gamblers in a database discovered on Microsoft’s ad technology platform Xandr

The Guardian - AU · Aug 14, 2023

Coralbay.tv Completes Integration With Nielsen Watermarking

Nielsen watermarking has been integrated into its coralPlay product

TV Tech · Aug 9, 2023

Weekly Cable Ratings: Fox News Rolls into August In First Place on Primetime, Total Day Charts

Cable news networks bolstered on total day chart by federal arraignment of former President Donald Trump

Multichannel News · Aug 9, 2023

Local News Close-Up: Jacksonville is Hot, and We’re Not Talking Weather

Florida market’s WJXT is the rare independent station that rules ratings

Broadcasting & Cable · Aug 9, 2023

Fox Sports Bullish on Building Women’s World Cup Audience Over Final Rounds

Fox Sports’ Mike Mulvihill says USWNT games drawing record viewers but not worried about audience falloff in event of loss

Multichannel News · Aug 5, 2023

Roku’s CFO says he’s still confident about the streaming boom—and the stock is up 118% year to date

Jedda spent 15 years at Amazon, primarily in digital video, before joining Roku in May.

Fortune · Aug 4, 2023

CIMM To Assess Value of Panels in Cross-Platform Measurement

Project led by Joan FitzGerald and Jonathan Steuer

Broadcasting & Cable · Jul 31, 2023

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Broadcasting & Cable · Jul 31, 2023

Nexstar, Citing Undercounts, Will Send Requests for Proposals Seeking Better Audience Measurement

Contracts with Nielsen, Comscore are expiring

TV Tech · Jul 26, 2023

Kids Boost ‘Non-Traditional’ TV Viewing 90% In June, Says Nielsen

So strong was children’s increased viewing last month that it drove overall TV viewing growth of 2.2%

The Independent UK · Jul 23, 2023

First U.S. Women's World Cup match draws combined audience of 6.26 million on Fox, Telemundo

The United States’ 3-0 victory over Vietnam in the Women’s World Cup drew 6.26 million viewers, making it the most-watched soccer telecast in the U.S. since last year’s Men’s World Cup final

TV Tech · Jul 20, 2023

Nielsen Renews Measurement Deal with Comcast

The new multi-year deal for access to Comcast’s return path data expands Nielsen’s national and local audience measurement capabilities

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Multichannel News · Jul 20, 2023

Nielsen Expands Deal To License Viewing Data From Comcast

Return-path data to be incorporated into Nielsen One, local TV measurement

Broadcasting & Cable · Jul 19, 2023

Netflix Credits Password-Sharing Crackdown With Massive 5.9 Million Global Subscriber Additions in Q2

Netflix had its best North American customer growth since Q4 2021 after rolling out new account sharing policies in the U.S. in May

Multichannel News · Jul 19, 2023

Weekly Cable Ratings: Fox News Three-Peats in Primetime

Holds off ESPN for top honors

TV Tech · Jul 18, 2023

Nielsen: Streaming Reaches All Time High in June, Broadcast Declines to Record Low

Younger viewers contribute to streaming's record high of 37.7%

Multichannel News · Jul 18, 2023

Streaming Grabs Record Share of TV Usage in June: Nielsen

Paramount Plus hits 1% share mark for first time

Broadcasting & Cable · Jul 13, 2023

Telly Makes Data, Ad Deals With Nielsen, Magnite, Microsoft

First of 500,000 free TV sets have begun shipping

TV Tech · Jul 7, 2023

Brightcove’s CEO Marc DeBevoise Sizes Up the State of Streaming

“The space is in transition” but still on track to be a $250B market by 2026, the pioneering former CBS digital executive argues

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