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R. Thomas Umstead

Fox Sports Bullish on Building Women’s World Cup Audience Over Final Rounds

Women's World Cup

Fox Sports is hoping to continue to ride the on-the-field success of the U.S. Women’s National Team heading into Sunday’s (August 6) knockout round match against Sweden.

Fox has averaged 4.3 million viewers for its three US Team Group Stage telecasts, a record for USWNT Women’s World Cup English-language telecasts, according to Nielsen numbers supplied by Fox Sports. The viewership is up 11% from the 2019 USWNT Group Stage average from France. 

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