NEW YORK CITY—With textbooks shut for the summer, children in June not only boosted their own TV consumption but accounted for a 2.2% increase in overall viewing, according to newly published research from Nielsen Media Research.
“The increase is not driven as much by the availability of new content or new sports seasons,” said Brian Fuhrer, senior vice president of product strategy and thought leadership at Nielsen, in an online video released concurrently with the findings. “It’s driven by the availability of younger audiences with the conclusion of the school year.”
